Purpose: This study aims to investigate the relationship between corporate governance (CG) and performance of Real Estate Investment Trust (REITs) in Singapore and Malaysia. Design/methodology/approach: The CG attributes that contribute best toward R-Index scores are tested followed by analysis...

Online advertising is a new platform for marketers to create awareness and increase brand equity. The aim of this paper is to examine the impact of online advertising features on purchase intentions. Three features of online advertising were discussed and examined, i.e. multimedia, pictures and...

The paper aimed to construct a GUI platform for PROC CALIS by developing scripts integrating a GUI program with SAS Base. PROC CALIS, a module estimating models via Structural Equation Modeling (SEM), is a procedure in SAS Base. As SAS Base is still very much script based, the research attempts...

Social media has greatly changed the game in e-commerce. The convergence of social media and e-commerce means that online users can now influence purchase intention on social commerce sites via user-generated contents and viral effect. In the setting of online purchase, customers do not get to...

Online advertising is a new platform for marketers to create awareness and increase brand equity. The aim of this paper is to examine the impact of online advertising on purchase intentions. Three features of online advertising were discussed and examined, i.e. multimedia, pictures and content...