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Attitude stability changeability, and predictive ability
Day, George S. - In: Consumer behavior : Theory and application, (pp. 130-146). 1974
Persistent link: https://www.econbiz.de/10002061305
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Diagnosing the product portfolio
Day, George S. - In: Business policy and strategy : selected readings, (pp. 296-316). 1979
Persistent link: https://www.econbiz.de/10002061416
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A descripting and evaluation of the design of the buyer behavior research project
Day, George S. - In: Consumer behavior : Theory and application, (pp. 33-43). 1974
Persistent link: https://www.econbiz.de/10002061424
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Diagnosing the product portfolio
Day, George S. - In: Views of marketing : a reader, (pp. 98-113). 1979
Persistent link: https://www.econbiz.de/10002061428
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Evaluating models of attitude structure
Day, George S. - In: Journal of marketing research : JMR 9 (1972) 3, pp. 279-286
Persistent link: https://www.econbiz.de/10002061435
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Full disclosure of comparative performance information to consumers : problems and prospects
Day, George S. - In: Journal of contemporary business 4 (1975) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10002061439
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Identifying environmental influences on brand choice decisions
Day, George S. - In: Behavioral and management science in marketing, (pp. 56-67). 1978
Persistent link: https://www.econbiz.de/10002061457
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The product life cycle : analysis and applications issues
Day, George S. - In: Journal of marketing 45 (1981) 4, pp. 60-67
Persistent link: https://www.econbiz.de/10002061474
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A strategic perspective on product planning
Day, George S. - In: Marketing management and strategy : a reader, (pp. 31-48). 1980
Persistent link: https://www.econbiz.de/10002061500
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A strategic perspective on product planning
Day, George S. - In: Journal of contemporary business 4 (1975) 2, pp. 1-34
Persistent link: https://www.econbiz.de/10002061505