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The power of emotions : leveraging user generated content for customer experience management
Sykora, Martin; Elayan, Suzanne; Hodgkinson, Ian R.; … - In: Journal of business research : JBR 144 (2022), pp. 997-1006
Persistent link: https://www.econbiz.de/10013185069
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Roles of negative emotions in customers' perceived helpfulness of hotel reviews on a user-generated review website : a text mining approach
Lee, Minwoo; Jeong, Miyoung; Lee, Jongseo - In: International journal of contemporary hospitality management 29 (2017) 2, pp. 762-783
Persistent link: https://www.econbiz.de/10011687726
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Unlocking the voice of employee perspectives : exploring the relevance of online platform reviews on organizational perceptions
Sekar, Srinivasan; Subhakaran, Sriji Edakkat; … - In: Management decision 61 (2023) 11, pp. 3408-3429
Persistent link: https://www.econbiz.de/10014428510
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Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong; Mai, Enping; Yang, Jun - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
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Effects of user reviews and critic rating on online healthcare sales
Han, Wenbo - In: Inventi impact: service sector (2021) 2, pp. 88-101
Persistent link: https://www.econbiz.de/10012601880
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Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo; Ding, MengQi; Wang, Xin; Lu, Shijie - In: Journal of marketing 87 (2023) 3, pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
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My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike; Rump, Markus; Decker, Reinhold - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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The influence of digital marketing on tourists' behavioural intentions from social networks and e-WOM interactions
Aziz, Miriam R.; Al Alam, Adel F. - In: International journal of internet marketing and … 20 (2024) 3/4, pp. 364-385
Persistent link: https://www.econbiz.de/10015065565
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Reviewer online engagement : the role of rank, well-being, and market helping behavior
Mosteller, Jill; Mathwick, Charla - In: The journal of consumer marketing 31 (2014) 6/7, pp. 464-474
Persistent link: https://www.econbiz.de/10010459760
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What's going on in SNS and social commerce? : qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers
Park, Seong-yeon; Kang, Yeu-jin - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 460-472
Persistent link: https://www.econbiz.de/10010408596