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How convenient is it? : delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
Duarte, Paulo; Silva, Susana C.; Ferreira, Margarida … - In: Journal of retailing and consumer services 44 (2018), pp. 161-169
Persistent link: https://www.econbiz.de/10011904358
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Brand engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa; Martinez, Luisa M.; Martinez, Luis F. - In: Journal of retailing and consumer services 43 (2018), pp. 234-241
Persistent link: https://www.econbiz.de/10011883208
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The role of social platforms in establishing brand awareness for B2C e-commerce : empirical study
Al-Dwairi, Radwan Moh'd; Harb, Yousra; Shehabat, Issa - In: International journal of business information systems : … 33 (2020) 4, pp. 488-504
Persistent link: https://www.econbiz.de/10012199474
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A systematic review of perceived value toward online review on s-commerce platform
Atchariyakarn, Nabhassorn; Zhang, Jing - 2021
Persistent link: https://www.econbiz.de/10012594505
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Digital consumer behavior in an omni-channel world
Yuruk-Kayapinar, Pinar - In: Managing customer experiences in an omnichannel world : …, (pp. 55-73). 2021
Persistent link: https://www.econbiz.de/10012492200
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Why do people speak about products online? : the role of opinion leadership
Chai, Sangmi; Choi, Bomi; Kim, Minkyun; Cheng, T. C. E. - In: Information technology and management 24 (2023) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10014251966
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Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna; Arora, Nilesh - In: Review of marketing science 20 (2022) 1, pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
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Building halal industry in Indonesia : the role of electronic word of mouth to strengthen the halal brand image
Fachrurazi; Silalahi, Sahat Aditua Fandhitya; Hariyadi; … - In: Journal of Islamic marketing 14 (2023) 8, pp. 2109-2129
Persistent link: https://www.econbiz.de/10014314976
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The role of brand experience and E-Wom on purchase decisions
Sudirman, Hudyah Astuti; Sartika, Dewi; Anindita, Marsha; … - 2023
Persistent link: https://www.econbiz.de/10014325073
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The role of electronic word of mouth moderation in expectation-confirmation model : a study of Blackberry smartphone users in Solo Region, Central Java, Indonesia
Dewi, Septiana Novita; Asri Laksmi Riani; Harsono, Mugi; … - In: International journal of trade and global markets 15 (2022) 3, pp. 348-362
Persistent link: https://www.econbiz.de/10013359023