The role of electronic word of mouth moderation in expectation-confirmation model : a study of Blackberry smartphone users in Solo Region, Central Java, Indonesia
Year of publication: |
2022
|
---|---|
Authors: | Dewi, Septiana Novita ; Asri Laksmi Riani ; Harsono, Mugi ; Setiawan, Ahmad Ikhwan |
Published in: |
International journal of trade and global markets. - Olney : Inderscience, ISSN 1742-755X, ZDB-ID 2455723-7. - Vol. 15.2022, 3, p. 348-362
|
Subject: | perceived usefulness | confirmation | satisfaction | E-WOM | electronic word of mouth | continuance intention | Blackberry messenger | Solo Raya | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Indonesien | Indonesia |
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