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Why do people speak about products online? : the role of opinion leadership

Chai, Sangmi; Choi, Bomi; Kim, Minkyun; Cheng, T. C. E. - In: Information technology and management 24 (2023) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10014251966

Predicting user response behaviour towards social media advertising and e-WoM antecedents

Rana, Meghna; Arora, Nilesh - In: Review of marketing science 20 (2022) 1, pp. 83-112

Persistent link: https://www.econbiz.de/10013447851

Building halal industry in Indonesia : the role of electronic word of mouth to strengthen the halal brand image

Fachrurazi; Silalahi, Sahat Aditua Fandhitya; Hariyadi; … - In: Journal of Islamic marketing 14 (2023) 8, pp. 2109-2129

Persistent link: https://www.econbiz.de/10014314976

The role of brand experience and E-Wom on purchase decisions

Sudirman, Hudyah Astuti; Sartika, Dewi; Anindita, Marsha; … - 2023

Persistent link: https://www.econbiz.de/10014325073

The role of electronic word of mouth moderation in expectation-confirmation model : a study of Blackberry smartphone users in Solo Region, Central Java, Indonesia

Dewi, Septiana Novita; Asri Laksmi Riani; Harsono, Mugi; … - In: International journal of trade and global markets 15 (2022) 3, pp. 348-362

Persistent link: https://www.econbiz.de/10013359023

Fueling and cooling firestorms : how online community members enable and disable online negative e-WOM

Hancock, Tyler; Breazeale, Michael; Adams, Frank G.; … - In: The journal of product & brand management 32 (2023) 2, pp. 286-304

Persistent link: https://www.econbiz.de/10013552957

Effects of voice assistant recommendations on consumer behavior

Flavián Blanco, Carlos; Akdim, Khaoula; Casaló, Luis V. - In: Psychology & marketing 40 (2023) 2, pp. 328-346

Persistent link: https://www.econbiz.de/10014290680

The impact of augmented reality on behavioural intention and E-WOM

Al Khasawneh, Mohammad Hamdi; Rabata, Aya - In: International journal of electronic business : IJEB 18 (2023) 2, pp. 194-225

Persistent link: https://www.econbiz.de/10014309245

Digital content marketing and EWOM : a mediational serial approach

Hasani, Vjollca Visoka; Zeqiri, Jusuf; Todorovik, Teodora; … - In: Business systems research : a system view accross … 14 (2023) 2, pp. 24-43

Background: In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and customer retention. Objectives: This study aimed to explore the impact of digital content marketing on customer purchase...

Persistent link: https://www.econbiz.de/10014527165

Sharing healthy lifestyle information on social media during the COVID-19 pandemic : a moderated mediation model

Balamoorthy S; Chandra, Bibhas - In: Journal of marketing communications 29 (2023) 8, pp. 860-881

Persistent link: https://www.econbiz.de/10014529125