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Ailawadi, Kusum L.
70
Farris, Paul W.
66
Farris, Paul
34
Neslin, Scott A.
16
Reibstein, David J.
11
Pfeifer, Phillip E.
10
Gedenk, Karen
9
Grewal, Dhruv
9
Harlam, Bari A.
9
Venkatesan, Rajkumar
9
Zhang, Jie
8
Ma, Yu
6
Gauri, Dinesh K.
5
Haskins, Mark E.
5
Kopalle, Praveen K.
5
Olver, James
5
Reibstein, David
5
Albion, Mark S.
4
Donthu, Naveen
4
Krishna, Aradhna
4
Lehmann, Donald R.
4
Parry, Mark E.
4
Pauwels, Koen
4
Shankar, Venkatesh
4
Verbeke, Willem
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Yemen, Gerry
4
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3
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3
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3
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3
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Steenburgh, Thomas J.
3
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3
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3
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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16
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7
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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3
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2
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ECONIS (ZBW)
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RePEc
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8
Other ZBW resources
5
BASE
3
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21
Crafting integrated multichannel retailing strategies
Zhang, Jie
;
Farris, Paul W.
;
Kushwaha, Tarun
;
Irvin, John W.
-
2009
Persistent link: https://www.econbiz.de/10003842134
Saved in:
22
Path dependencies and the long-term effects of routinized marketing decisions
Farris, Paul W.
;
Verbeke, Willem J. M. I.
;
Dickson, Peter
; …
-
2008
Persistent link: https://www.econbiz.de/10003721552
Saved in:
23
When five is a crowd in the market share attraction model : the dynamic stability of competition
Farris, Paul W.
;
Pfeifer, Phillip E.
;
Reibstein, David J.
; …
- In:
Marketing : journal of research and management
1
(
2005
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10002823897
Saved in:
24
Using Steiner's dual-stage model to develop better measures of retail distribution
Farris, Paul W.
- In:
The antitrust bulletin : the journal of American and …
49
(
2004
)
4
,
pp. 941-954
Persistent link: https://www.econbiz.de/10002675859
Saved in:
25
Marketing messbar machen : die 50 wichtigsten Methoden aus dem Marketing, die jeder Manager kennen sollte
Farris, Paul W.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003403717
Saved in:
26
Consumer response to the preferred brand out-of-stock situation
Verbeke, Willem J. M. I.
;
Farris, Paul W.
;
Thurik, …
-
1995
Persistent link: https://www.econbiz.de/10000919004
Saved in:
27
Consumer response to the preferred brand out-of-stock situation
Verbeke, Willem J. M. I.
;
Farris, Paul W.
;
Thurik, …
-
1995
Persistent link: https://www.econbiz.de/10000917003
Saved in:
28
Manufacturer advertising and retail gross margins
Albion, Mark S.
- In:
Advances in marketing and public policy : a research annual
1
(
1987
),
pp. 107-136
Persistent link: https://www.econbiz.de/10001101681
Saved in:
29
The relationship between distribution and market share
Farris, Paul W.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10001090752
Saved in:
30
Predicting under- and overperforming SKUs within the distribution-market share relationship
Hirche, Martin
;
Farris, Paul W.
;
Greenacre, Luke
;
Quan, …
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 667-714
Persistent link: https://www.econbiz.de/10013270711
Saved in:
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