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Understanding the role of construal level in time-restriction
Kim, Hyuksoo; Cheong, Yunjae; Kim, Kihan - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1382-1407
Persistent link: https://www.econbiz.de/10013417505
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Advertising and promotion budgeting during volatile economic conditions: Factors influencing the level of decentralisation in budgeting and its relations to budget size and allocat...
Cheong, Yunjae; Kim, Kihan; Kim, Hyuksoo - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 143-162
Persistent link: https://www.econbiz.de/10010085860
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Information content of Super Bowl commercials 20012009
Kim, Kihan; Cheong, Yunjae; Kim, Hyuksoo - In: Journal of marketing communications 18 (2012) 4, pp. 249-265
Persistent link: https://www.econbiz.de/10010013480
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A trip down memory lane: Antecedents and outcomes of ad‐evoked nostalgia on Facebook
Youn, Seounmi - In: Journal of Consumer Behaviour (2020)
Persistent link: https://www.econbiz.de/10012188932
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The impact of fast fashion retailers' sustainable collections on corporate legitimacy : Examining the mediating role of altruistic attributions
Miotto, Giorgia; Youn, Seounmi - In: Journal of Consumer Behaviour 19 (2020) 6, pp. 618-631
Persistent link: https://www.econbiz.de/10012272744
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The power of brand nostalgia : Contrasting brand personality dimensions and consumer‐brand relationships of nostalgic and non‐nostalgic brands
Youn, Seounmi; Dodoo, Naa Amponsah - In: Journal of Consumer Behaviour 20 (2021) 6, pp. 1373-1387
Persistent link: https://www.econbiz.de/10012535065
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Exploring the Traits of Happy People
Doyle, Kenneth; Youn, Seounmi - In: Social Indicators Research 52 (2000) 2, pp. 195-209
Persistent link: https://www.econbiz.de/10009400576
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Commercial Liking and Memory: Moderating Effects of Product Categories - Classifying products advertised on the multi-year Super Bowls as "approach," "avoidance," or "utilitarian,"...
Youn, Seounmi; Sun, Tao; Wells, William D.; Zhao, Xinshu - In: Journal of advertising research 41 (2001) 3, pp. 7-14
Persistent link: https://www.econbiz.de/10006511962
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Electronic word of mouth (eWOM): How eWOM platforms influence consumer product judgement
Lee, Mira; Youn, Seounmi - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 473-500
Persistent link: https://www.econbiz.de/10008274065
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Leading National Advertisers' Uses of Advergames
Lee, Mira; Youn, Seounmi - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10008167834