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"That's not my job" : exploring the employee perspective in the development of brand ambassadors
Xiong, Lina; King, Ceridwyn; Piehler, Rico - In: International journal of hospitality management 35 (2013), pp. 348-359
Persistent link: https://www.econbiz.de/10010225771
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Enhancing volunteer experiences : using communitas to improve engagement and commitment
Curran, Ross; Taheri, Babak - In: The service industries journal 41 (2021) 15/16, pp. 1053-1075
Persistent link: https://www.econbiz.de/10012695311
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Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy
Randle, Melanie; Leisch, Friedrich; Dolnicar, Sara - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 689-704
Persistent link: https://www.econbiz.de/10010197486
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Employee volunteerism : an exploratory study of recruiting volunteers in the workplace
Teague, Don E.; Peterson, Dane K. - In: International journal of business environment : IJBE 4 (2011) 2, pp. 146-161
Persistent link: https://www.econbiz.de/10009161476
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The relationship between psychological contract breach and counterproductive work behavior in social enterprises : do paid employees and volunteers differ?
Griep, Yannick; Vantilborgh, Tim; Jones, Samantha K. - In: Economic and industrial democracy 41 (2020) 3, pp. 727-745
Persistent link: https://www.econbiz.de/10012287783
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The motivational antecedents and performance consequences of corporate volunteering : when do employees volunteer and when does volunteering help versus harm work performance?
Hu, Jia; Jiang, Kaifeng; Mo, Shenjiang; Chen, Honghui; … - In: Organizational behavior and human decision processes : … 137 (2016), pp. 99-111
Persistent link: https://www.econbiz.de/10011618953
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When give-back turns to blowback : Employee responses to learning from skills-based volunteering
Dempsey-Brench, Kiera; Shantz, Amanda - In: International journal of human resource management 34 (2023) 8, pp. 1500-1529
Persistent link: https://www.econbiz.de/10014323049
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Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise; Clark, Moira - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 5/6, pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
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Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and satisfaction
Curran, Ross; Teheri, Babak; MacIntosh, Robert; … - In: Nonprofit and voluntary sector quarterly 45 (2016) 6, pp. 1234-1257
Persistent link: https://www.econbiz.de/10011628391
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College students' intention to volunteer for non-profit organizations : does brand image make a difference?
Febriani, Dea Mariska; Selamet, Juhri - In: Journal of nonprofit & public sector marketing 32 (2020) 2, pp. 166-188
Persistent link: https://www.econbiz.de/10012200067