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Understanding the strategic consequences of customer privacy concerns : a meta-analytic review

Okazaki, Shintaro; Eisend, Martin; Plangger, Kirk; … - In: Journal of retailing 96 (2020) 4, pp. 458-473

Persistent link: https://www.econbiz.de/10012495484

Grundlagen empirischer Forschung : zur Methodologie in der Betriebswirtschaftslehre

Eisend, Martin; Kuß, Alfred - 2021 - 2., überarbeitete und erweitere Auflage

Einführung: Empirische Forschung und Betriebswirtschaftslehre -- Wesen und Relevanz von Theorien -- Die wissenschaftstheoretische Grundlage: Wissenschaftlicher Realismus -- Theorie-Entwurf -- Ansätze zur Prüfung von Theorien -- Gewinnung von Daten zum Theorietest: Operationalisierung, Messung...

Persistent link: https://www.econbiz.de/10012496203

Stereotyping in marketing

Eisend, Martin; Kanevska, Sofiia - In: The SAGE handbook of marketing ethics, (pp. 146-154). 2021

Persistent link: https://www.econbiz.de/10012304924

A meta-analysis of the effects of disclosing sponsored content

Eisend, Martin; Reijmersdal, Eva A. van; Boerman, Sophie C. - In: Journal of advertising 49 (2020) 3, pp. 344-366

Persistent link: https://www.econbiz.de/10012260493

Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture

Pick, Doreén; Eisend, Martin - In: Journal of international marketing 24 (2016) 4, pp. 39-60

Persistent link: https://www.econbiz.de/10011626813

Nature imagery in non-green advertising : the effects of emotion, autobiographical memory, and consumer's green

Hartmann, Patrick; Apaolaza, Vanessa; Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 427-440

Persistent link: https://www.econbiz.de/10011633849

The effectiveness of advertising : a meta-meta-analysis of advertising inputs and outcomes

Eisend, Martin; Tarrahi, Farid - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 519-531

Persistent link: https://www.econbiz.de/10011633874

Time heals many wounds : explaining the immediate and delayed effects of message sidedness

Küster-Rohde, Franziska; Eisend, Martin - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 664-681

Persistent link: https://www.econbiz.de/10011585284

The power of innovativeness in manufacturer-retailer reltionships

Lennerts, Silke; Eisend, Martin; Lieven, Theo; Molner, Sven - In: Journal of business-to-business marketing 23 (2016) 3, pp. 235-251

Persistent link: https://www.econbiz.de/10011606407

Special issue: International Conference on Research in Advertising (ICORIA)

Eisend, Martin (ed.) - ICORIA <14., 2015, London> - 2017

Persistent link: https://www.econbiz.de/10011687806