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Skippable ads : interactive advertising on digital media platforms

Dukes, Anthony; Liu, Qihong; Shuai, Jie - In: Marketing science 41 (2022) 3, pp. 528-547

Persistent link: https://www.econbiz.de/10013363779

Skippable Ads : Interactive Advertising on Digital Media Platforms

Dukes, Anthony J. - 2020

information from the advertiser and embed it in a two-sided market setting with an advertising market. Our results show that …

Persistent link: https://www.econbiz.de/10012852408

A Critical Assessment of Blockchain’s Application in Digital Advertising

Ramsey, Rumer - 2022

further conclusions regarding the risks of profiling by targeted advertising algorithms such as that employed by Brave … Software, and the barriers to fully decentralised blockchain solutions in the digital advertising context …

Persistent link: https://www.econbiz.de/10014241446

Viral advertising : message quality, trust and consumers intention to share the content in social media

Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 13 (2019) 2, pp. 111-124

Persistent link: https://www.econbiz.de/10012140188

Blogs, advertising, and local-market movie box office performance

Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654

Persistent link: https://www.econbiz.de/10010234734

Is WhatsApp a "new age advertising tool"?

Srivastava, Mallika; Fernandes, Semila Fenelly - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 120-141

Persistent link: https://www.econbiz.de/10013041207

Ratings, reviews, and the marketing of new products

Fainmesser, Italy P.; Lauga, Dominique Olié; Ofek, Elie - In: Management science : journal of the Institute for … 67 (2021) 11, pp. 7023-7045

Persistent link: https://www.econbiz.de/10012703784

The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures

Armelini, Guillermo; González, Jorge; Villanueva, Julian - In: International journal of internet marketing and … 13 (2019) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10012105493

Social TV, advertising, and sales : are social shows good for advertisers?

Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 274-295

Persistent link: https://www.econbiz.de/10012022542

Predicting HCAHPS scores from hospitals' social media pages : a sentiment analysis

Huppertz, John W.; Otto, Peter - In: Health care management review : HCM review 43 (2018) 4, pp. 359-367

Persistent link: https://www.econbiz.de/10011930151

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