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Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
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Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
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ECONIS (ZBW)
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Effects of difficult and easy English slogans in advertising for Dutch consumers
Hendriks, Berna
;
Meurs, Frank van
;
Poos, Chantal
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
2
,
pp. 184-196
Persistent link: https://www.econbiz.de/10011745283
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2
General language use, language proficiency and language attitudes as predictors of consumer response to the use of Spanish and English in advertising in Chile and Mexico
Hooft, Andreu van
;
Meurs, Frank van
;
Braaf, Qudsiyah
- In:
Designing and communicating experience
,
(pp. 77-89)
.
2021
Persistent link: https://www.econbiz.de/10012648265
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3
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
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4
In Arabic, English, or a mix? Egyptian consumers' response to language choice in product advertisements, and the role of language attitudes
Hooft, Andreu van
;
Meurs, Frank van
;
Spierts, Danique
- In:
Challenges in an age of dis-engagement
,
(pp. 139-153)
.
2017
Persistent link: https://www.econbiz.de/10011688970
Saved in:
5
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
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6
Foreign languages in advertising : linguistic and marketing perspectives
Hornikx, Jos
;
Meurs, Frank van
-
2020
Persistent link: https://www.econbiz.de/10012167397
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7
English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text
Gerritsen, Marinel
;
Nickerson, Catherine
;
van Hooft, Andreu
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 349-366
Persistent link: https://www.econbiz.de/10008453984
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8
The Effectiveness of Foreign-Language Display in Advertising for Congruent versus Incongruent Products
Hornikx, Jos
;
van Meurs, Frank
;
Hof, Robert-Jan
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10010108065
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9
English or a local language in advertising? : the appreciation of easy and difficult english slogans in the Netherlands
Hornikx, Jos
;
Meurs, Frank van
;
Boer, Anja de
- In:
Journal of business communication : JBC
47
(
2010
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10003970380
Saved in:
10
English in product advertisements in non-english-speaking countries in Western Europe : product image and comprehension of the text
Gerritsen, Marinel
;
Nickerson, Catherine
;
Hooft …
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10008701377
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