Yoon Kin Tong, David; Fa Tong, Xue; Yin, Evon - In: Young Consumers 13 (2012) 4, pp. 392-406
Purpose – This study has two aims: first, to develop a conceptual model for infused drinks innovation using the subjective norm and lifestyle as predictors; and second, to adapt the beverage science experimental variables and assess young consumers' experience of the taste, mood and health of...