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The Future of U.S. retailing : an agenda for the 21st century
Peterson, Robert A. (contributor); Peterson, Robert A. (ed.) - 1992
Persistent link: https://www.econbiz.de/10013543590
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Electronic marketing and the consumer
Peterson, Robert Allen (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000626728
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Trends in consumer behavior research
Peterson, Robert A. - 1977
Persistent link: https://www.econbiz.de/10000572970
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Marketing research
Peterson, Robert A. - 1988 - 2. ed
Persistent link: https://www.econbiz.de/10000760551
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A meta-analysis of Cronbach's coefficient alpha
Peterson, Robert A. - 2009
Persistent link: https://www.econbiz.de/10003794418
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On the myth of reported precision in public opinion polls
Peterson, Robert A. - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 147-155
Persistent link: https://www.econbiz.de/10011887258
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Perspectives on strategic marketing management
Kerin, Roger A. (contributor);  … - 1980
Persistent link: https://www.econbiz.de/10000413607
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The role of affect in consumer behavior : emerging theories and applications
Peterson, Robert A. (ed.); Hoyer, Wayne D. (contributor);  … - 1986
Persistent link: https://www.econbiz.de/10000696835
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Hispanic ethnicity and media behavior
Villarreal, Ricardo; Peterson, Robert A. - In: Journal of advertising research 48 (2008) 2, pp. 179-190
Persistent link: https://www.econbiz.de/10003742649
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Structural equation modeling in marketing : some practical reminders
Chin, Wynne W.; Peterson, Robert A.; Brown, Steven P. - In: Journal of marketing theory and practice 16 (2008) 4, pp. 287-298
Persistent link: https://www.econbiz.de/10003766158