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Marketingplanung und Marketingstrategien sozialer und öffentlicher Unternehmen
Christa, Harald; Schellberg, Klaus - 2010 - 2. Aufl., Red.-Schluss: Okt. 2010
Persistent link: https://www.econbiz.de/10008823860
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Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
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Systematische Marktausschöpfung im Mittelstand : Wege zur Erschließung neuer Absatzpotenziale am Beispiel der Automobilbranche
Brand, Franz-Josef - In: Die neue Macht des Marketing : wie Sie Ihr Unternehmen …, (pp. 355-368). 2007
Persistent link: https://www.econbiz.de/10003595175
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The internet revolution
Plummer, Joseph T. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003611390
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Prove it before you promote it : how to take the guesswork out of marketing
Cuno, Steve - 2009
Persistent link: https://www.econbiz.de/10003692855
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Adopter segments, adoption determinants and mobile marketing
De Marez, Lieven; Vyncke, Patrick; Berte, Katrien; … - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 1, pp. 78-95
Persistent link: https://www.econbiz.de/10003698755
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Marktforschung : ein Motor für Veränderungen?
Franzen, Ottmar; Strehlau, Ralf - 2008
Persistent link: https://www.econbiz.de/10003666439
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Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc; Albers, Sönke - In: MSI reports : working paper series (2007) 3, pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
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Pain killer marketing : how to turn customer pain into market gain
Stiehl, Chris; DeVries, Henry J. - 2008 - 1. ed.
This book concerns HOW to listen to the customer and what to do with the data once you have it. Many companies collect data from customers, but don't know what to do with the data that they have. This book describes a process for not only collecting "Pain of the Customer" information, but how it...
Persistent link: https://www.econbiz.de/10003681708
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Data mining and market intelligence for optimal marketing returns
Chiu, Susan; Tavella, Domingo - 2008
Persistent link: https://www.econbiz.de/10003686122