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Private-label marketing strategies in packaged goods : management beliefs and research insights ; Report No. 06-108
Sethuraman, Raj - In: MSI reports : working paper series (2006) 2, pp. 27-44
Persistent link: https://www.econbiz.de/10003346466
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Elity ekonomiczne : konsumpcja, rynek, marketing
Słaby, Teresa (contributor) - 2005
Persistent link: https://www.econbiz.de/10003336390
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The role of research in marketing management
Roberts, Harry V. - 2009
Persistent link: https://www.econbiz.de/10003794189
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Corporate identity and consumer marketing : a process model and research agenda
He, Hong-wei; Mukherjee, Avinandan - In: Journal of marketing communications 15 (2009) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10003820470
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One more challenge on the road to information driven marketing
Koschat, Martin A. - 2007
Persistent link: https://www.econbiz.de/10003849426
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2011 - 12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
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Preface
Solow, Robert M. - In: German economic review 10 (2009) 4, pp. 375-377
Persistent link: https://www.econbiz.de/10003900351
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Netzeffektbasierte Diffusion : Simulationsmodell zur Entscheidungsunterstützung für Analyse und Prognose
Lüke, Karl-Heinz - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003414486
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Marketing management support systems and their implications for marketing research
Bruggen, Gerrit H. van; Wierenga, Berend - In: The handbook of marketing research : uses, misuses, and …, (pp. 646-668). 2006
Persistent link: https://www.econbiz.de/10003420693