Purpose: This paper aims to delve into the complexity and multiplicity of consumer experiences in relation to mobile and virtual technology, and provides a lived-experience account of the Consumer Immediacy Pandemic (CIP) and related consumer experiences and responses....

Purpose: The purpose of this paper is to examine the cognitive and affective dimensions of COO and the owned-by/made-in cue combinations in first-generation immigrant markets. Design/methodology/approach: The cognitive and affective dimensions were manipulated in a scenario-based experiment...

Purpose: The purpose of this paper is to extend the current understanding of human resource management (HRM) challenges facing franchise businesses. Design/methodology/approach: A qualitative investigation, including eight in-depth interviews and 66 semi-structured interviews with various...