Similar Search Results

Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity

Lee, Jung Eun; Hur, Songyee; Watkins, Brandi - In: The journal of brand management : an international journal 25 (2018) 5, pp. 449-462

Persistent link: https://www.econbiz.de/10011919444

An unintended consequence of exaggerated maximum-discount tensile price claims

Lee, Jung Eun; Stoel, Leslie - In: The journal of product & brand management 25 (2016) 7, pp. 700-709

Persistent link: https://www.econbiz.de/10011616266

High versus low online price discounts : effects on customers' perception of risk

Lee, Jung Eun; Stoel, Leslie - In: The journal of product & brand management 23 (2014) 6, pp. 401-412

Persistent link: https://www.econbiz.de/10010429354

Global retailers and logalization : "thinking locally and acting globally"

Kim, Pielah; Lee, Jung Eun; Stoel, Leslie - In: The international review of retail, distribution and … 27 (2017) 5, pp. 468-484

Persistent link: https://www.econbiz.de/10011853913

Would luxury brands benefit from empowering consumers in product decision-making?

Hur, Songyee; Ha, Sejin - In: The journal of brand management : an international journal 30 (2023) 6, pp. 516-534

Persistent link: https://www.econbiz.de/10014447378

What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?

Shin, Eonyou; Lee, Jung Eun - In: Journal of business research : JBR 132 (2021), pp. 416-428

Persistent link: https://www.econbiz.de/10012581696

The effects of apparel names and visual complexity of apparel design on consumers' apparel product attitudes : a mental imagery perspective

Lee, Jung Eun; Shin, Eonyou - In: Journal of business research : JBR 120 (2020), pp. 407-417

Persistent link: https://www.econbiz.de/10012417147

YouTube vloggers' influence on consumer luxury brand perceptions and intentions

Lee, Jung Eun; Watkins, Brandi - In: Journal of business research : JBR 69 (2016) 12, pp. 5753-5760

Persistent link: https://www.econbiz.de/10011597491

The effects of a Disney masstige brand collaboration on perceptions of brand luxury : vertical versus horizontal product line extension strategies

Lee, Jung Eun; Cho, Jung Rim - In: The journal of product & brand management 32 (2023) 1, pp. 138-156

Persistent link: https://www.econbiz.de/10013552943

The Impact of Technology Licensing Payment Mechanisms on Firms' Innovative Performance

Lee, Jung Eun; Kim, Younghoon; Kim, Yeonbae; Choi, Donghyuk - Technology Management, Economics and Policy Program … - 2010

Although numerous papers have examined the ways in which firms can improve their innovative performance through technology alliances, empirical research on the effect of contract structures in technology licensing has been scarce. This study provides evidence that the payment mechanisms agreed...

Persistent link: https://www.econbiz.de/10008783917