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Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan; Wen, Taylor Jing - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
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Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan; Wen, Taylor Jing - In: International journal of advertising : the review of … 38 (2019) 2, pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
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Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing; Kim, Eunice; Wu, Linwan; Dodoo, Naa … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
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Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Noland, Chris R.; Wen, Taylor Jing - In: Journal of current issues and research in advertising 43 (2022) 4, pp. 377-399
Persistent link: https://www.econbiz.de/10013464083
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The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing; Wu, Linwan; Dodoo, Naa Amponsah; Kim, E. - In: Journal of consumer behaviour 22 (2023) 5, pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
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Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing; Chuan, Ching-Hua; Yang, Jing; Tsai, … - In: Journal of current issues and research in advertising 43 (2022) 2, pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
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A computer vision methodology to predict brand personality from image features
Peng, Yilang; Wen, Taylor Jing; Yang, Jing - In: Journal of advertising 53 (2024) 4, pp. 626-638
Persistent link: https://www.econbiz.de/10015050211
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Proactive versus reactive CSR in a crisis : an impression management perspective
Rim, Hyejoon; Ferguson, Mary Ann - In: International journal of business communication : IJBC … 57 (2020) 4, pp. 545-568
Persistent link: https://www.econbiz.de/10012287356
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Dimensions of effective CSR communication based on public expectations
Kim, Sora; Ferguson, Mary Ann - In: Journal of marketing communications 24 (2018) 6, pp. 549-568
Persistent link: https://www.econbiz.de/10011914746
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Examining the effects of internal communication and emotional culture on employees' organizational identification
Yue, Cen April; Men, Linjuan Rita; Ferguson, Mary Ann - In: International journal of business communication : IJBC … 58 (2021) 2, pp. 169-195
Persistent link: https://www.econbiz.de/10012493180