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identify consumers' preferences and cluster analysis was used to reveal consumer segments for Turkish soujouk, which is a kind … be significant for consumer preference. Price was the least important attribute in consumer purchase intention. National … brand and halal certification were amongst the most important levels. The research also revealed two basic consumer segments …
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Background: This article identifies the preferences of the customer of logistics services in Indonesia using the Kansei engineering and conjoint analysis methods. The Conjoint Analysis aims to establish utility scores that represent factors in logistics services. Methods: In this study, 100...
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