Tamer Toklu, Ismail; Ozturk Kucuk, Hilal; Tuygun Toklu, Arzu - In: South African journal of business management 51 (2020) 1, pp. 1-8
identify consumers' preferences and cluster analysis was used to reveal consumer segments for Turkish soujouk, which is a kind … be significant for consumer preference. Price was the least important attribute in consumer purchase intention. National … brand and halal certification were amongst the most important levels. The research also revealed two basic consumer segments …
