Narrow search
Showing 11 - 20 of 41,838
Cover Image
Deriving age and gender from forenames for consumer analytics
Lansley, Guy; Longley, Paul A. - In: Journal of retailing and consumer services 30 (2016), pp. 271-278
Persistent link: https://www.econbiz.de/10011473224
Cover Image
Social media sentiment and market behavior
Affuso, Ermanno; Lahtinen, Kyre Dane - In: Empirical economics : a journal of the Institute for … 57 (2019) 1, pp. 105-127
Persistent link: https://www.econbiz.de/10012052258
Cover Image
Interaction of the social media and big data in reaching marketing success in the era of the fourth industrial revolution
Pranjić, Goran; Rekettye, Gabor - In: International journal of business performance management 20 (2019) 3, pp. 247-260
Persistent link: https://www.econbiz.de/10012144435
Cover Image
Data portability effects on data-driven innovation of online platforms : analyzing Spotify
Flórez Ramos, Esmeralda; Blind, Knut - In: Telecommunications policy : the international journal … 44 (2020) 9, pp. 1-16
Persistent link: https://www.econbiz.de/10012595332
Cover Image
Big data methods, social media, and the psychology of entrepreneurial regions : capturing cross-county personality traits and their impact on entrepreneurship in the USA
Obschonka, Martin; Lee, Neil; Rodríguez-Pose, Andrés; … - In: Small business economics : an international journal 55 (2020) 3, pp. 567-588
Persistent link: https://www.econbiz.de/10012304618
Cover Image
What impacts customer experience for B2B enterprises on using AI-enabled chatbots? : insights from Big data analytics
Kushwaha, Amit Kumar; Kumar, Prashant; Kar, Arpan Kumar - In: Industrial marketing management : the international … 98 (2021), pp. 207-221
Persistent link: https://www.econbiz.de/10013206362
Cover Image
Using Twitter data for cruise tourism marketing and research
Park, Seunghyun; Ok, Chihyung; Chae, Bongsug - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 885-898
Persistent link: https://www.econbiz.de/10011517490
Cover Image
Identifying customer perceived value components and their impact on customer satisfaction using big data analytics
Aghdaie, Fathollah Amiri; Mousavi, Mohsen - In: International journal of productivity and quality … 37 (2022) 3, pp. 344-360
Persistent link: https://www.econbiz.de/10013448954
Cover Image
Visual listening in: extracting brand image portrayed on social media
Liu, Liu; Dzyabura, Daria; Mizik, Natalie - 2019
Persistent link: https://www.econbiz.de/10012494099
Cover Image
Visual listening in : extracting brand image portrayed on social media
Liu, Liu; Dzyabura, Daria; Mizik, Natalie - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 669-686
Persistent link: https://www.econbiz.de/10012294596