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Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content

Wilson, Jonathan A. J.; Arroyo, Laura - In: International journal of business performance … 23 (2022) 3, pp. 257-284

Persistent link: https://www.econbiz.de/10013440055

Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations

Mahmoud, Ali B.; Ball, Joan P.; Rubin, Daniel; Fuxman, … - In: Journal of marketing communications 28 (2022) 8, pp. 864-888

Persistent link: https://www.econbiz.de/10013493048

Social media marketing and restaurant purchase intention : do online brand community identification and gender matter

Ibrahim, Blend - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 286-309

Persistent link: https://www.econbiz.de/10014318345

My brand, my self(ie) - why consumers portray themselves in brand-selfies

Flaswinkel, Anne Mareike; Rump, Markus; Decker, Reinhold - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 310-334

Persistent link: https://www.econbiz.de/10014318347

How text sentiment moderates the impact of motivational cues on crowdfunding campaigns

Yuan, Xiang; Wang, Luyao; Yin, Xicheng; Wang, Hongwei - In: Financial innovation : FIN 7 (2021), pp. 1-26

Arousing funders' motives for crowdfunding participation is a challenge for every entrepreneur. According to self-determination theory, crowdfunding involvement is driven by two kinds of motivations: extrinsic and intrinsic motives. Campaign narratives with different sentimental orientations...

Persistent link: https://www.econbiz.de/10012594502