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Fostering organisational citizenship behaviour in the Egyptian hospitality industry : the role of internal brand management and leadership styles

Halim, Hazem Tawfik; Halim, Yasser Tawfik; Elsawy, … - In: Future Business Journal 9 (2023) 1, pp. 1-15

This study explores the intricate interplay between internal brand management (IBM), leadership styles, and organisational citizenship behaviour (OCB) in the dynamic Egyptian hospitality industry. The purpose is to investigate these relationships, considering the regional nuances of Southern and...

Persistent link: https://www.econbiz.de/10014505934

Employee based brand equity : a systematic review of literature, framework development, and implications for future research

Sousa, Bianca; Ferreira, Pedro - In: Journal of management history 30 (2024) 3, pp. 475-492

Persistent link: https://www.econbiz.de/10014578210

Social media responses and brand personality in product and moral harm crises : why waste a good crisis?

Nadeau, John; Rutter, Richard; Lettice, Fiona - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1031-1054

Persistent link: https://www.econbiz.de/10012395421

Understanding branding is demanding ...

Wilson, Jonathan A. J. - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 13/14, pp. 1178-1189

Persistent link: https://www.econbiz.de/10012395530

Developing a conceptual model for examining social media marketing effects on brand awareness and brand image

Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: International journal of economics and business research 17 (2019) 3, pp. 243-261

Persistent link: https://www.econbiz.de/10012021617

Brand management in the era of social media : social visibility of consumption and customer brand identification

So, Kevin Kam Fung; Wu, Luorong; Xiong, Lina; King, Ceridwyn - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 727-742

Persistent link: https://www.econbiz.de/10011927123

A conceptual analysis of brand intimacy on social media platforms

Almubarak, Alanoud F.; Pervan, Simon J.; Johnson, Lester W. - In: Journal of strategic marketing 26 (2018) 6, pp. 463-478

Persistent link: https://www.econbiz.de/10011976041

Frontiers: how support for Black Lives Matter impacts consumer responses on social media

Wang, Yang; Qin, Marco Shaojun; Luo, Xueming; Kou, Yu (Eric) - In: Marketing science 41 (2022) 6, pp. 1029-1044

Persistent link: https://www.econbiz.de/10014316706

Rejoinder: heterogeneous impact of brands’ support for Black Lives Matter on consumer responses

Wang, Yang; Qin, Marco Shaojun; Luo, Xueming; Kou, Yu (Eric) - In: Marketing science 41 (2022) 6, pp. 1053-1056

Persistent link: https://www.econbiz.de/10014316711

Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515

Persistent link: https://www.econbiz.de/10010423856