Ion, Raluca Andreea; Ariciu, Adrian Laurentiu - In: Agrarian economy and rural development : realities and …, (pp. 434-440). 2015
often positioned as lower-price alternatives to national brands, and they are helping retailers to build sustainable … development of premium segments, with top quality products and higher price, which gives the chance for higher differentiation of … retailers and increased loyalty. In emerging markets, private label products have great potential, growing together with retail …
