Eating food outside has become a trend now-a-days as fast work schedules of people does not give them enough time to prepare food themselves. Getting ready to eat food of one‟s choice from an outlet is worth more than wasting time in preparing food especially in commercial cities and towns in...

Households incur transaction costs when choosing among offline stores for grocery purchases. They may incur additional transaction costs when buying groceries online versus offline. We integrate the various transaction costs into a channel choice framework and empirically quantify the relative...