Ikram, Amir; Fiaz, Muhammad; Mahmood, Asif; Ahmad, Ayyaz; … - In: Journal of open innovation : technology, market, and … 7 (2021) 1/52, pp. 1-12
Branding activities provide space to create internal culture, processes and a kind of organizational system which allows employees to use their abilities to their maximum. Internal corporate social responsibility (CSR) activities of an organization increase employee commitment, which ultimately...