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Guest editorial: Ethical and social issues in global marketing
Poon, Patrick - In: Journal of global marketing 25 (2012) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10009617934
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The effect of face on consumer responses to socially responsible hospitality brands : the role of consumption setting
Poon, Patrick - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 2595-2609
Persistent link: https://www.econbiz.de/10014446454
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Attitudes of migrants towards foreign-made products : an exploratory study of migrants in Australia
Poon, Patrick; Evangelista, Felicitas; Albaum, Gerald - In: The journal of consumer marketing 27 (2010) 1, pp. 35-42
Persistent link: https://www.econbiz.de/10003942084
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Implementation of service-learning in business education : issues and challenges
Poon, Patrick; Chan, Tsang-sing; Zhou, Lianxi - In: Journal of teaching in international business 22 (2011) 3, pp. 185-192
Persistent link: https://www.econbiz.de/10009527036
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Special issue: Teaching international business in China
Poon, Patrick (contributor) - 2011
Persistent link: https://www.econbiz.de/10009527051
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Corporate ability and corporate social responsibility in a developing country : the role of product involvement
Zhou, Yanfeng; Poon, Patrick; Huang, Guang - In: Journal of global marketing 25 (2012) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10009617928
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Special issue: Ethical and social issues in global marketing
Poon, Patrick (contributor) - 2010
Persistent link: https://www.econbiz.de/10009617948
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Consumer reactions to corporate social responsibility brands : the role of face concern
Wan, Lisa C.; Poon, Patrick; Yu, Chunling - In: The journal of consumer marketing 33 (2016) 1, pp. 52-60
Persistent link: https://www.econbiz.de/10011472881
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Consumers' attributions and brand evaluations in product-harm crises : the role of implicit theories of personality
Yin, Cheng-Yue; Yu, Hong-Yan; Poon, Patrick - In: Journal of consumer behaviour : an international … 15 (2016) 1, pp. 87-95
Persistent link: https://www.econbiz.de/10011485480
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Using response behaviour theory to solicit survey participation in consumer research : an empirical study
Evangelista, Felicitas; Poon, Patrick; Albaum, Gerald S. - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1174-1189
Persistent link: https://www.econbiz.de/10009615197