Narrow search
Showing 1 - 10 of 113,979
Cover Image
Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie; Grabner-Kräuter, Sonja; Breitenecker, … - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
Cover Image
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Cover Image
Determinants of trust on social networking sites and its impact on purchase intention through the mediation effect of customer experience
Sharma, Bhuvanesh Kumar; Jain, Pooja; Gautam, Omvir; … - In: International journal of public sector performance … 13 (2024) 3, pp. 313-330
Persistent link: https://www.econbiz.de/10015071312
Cover Image
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.; Mpinganjira, Mercy; Rana, Nripendra P.; … - In: Journal of retailing and consumer services 71 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
Cover Image
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris; Dolen, Willemijn M. van; Weltevreden, … - In: International journal of electronic commerce : IJEC 22 (2018) 1, pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Cover Image
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike; Rump, Markus; Decker, Reinhold - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Cover Image
Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie; Akareem, Husain Salilul - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Cover Image
Factors affecting attitudes and behavioural intention towards social networking advertising : a case of Facebook users in South Korea
Jung, Jaemin; Shim, Sung Wook; Jin, Hyun Seung; Khang, … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
Cover Image
Newsfeed native advertising on Facebook : young millennials' knowledge, pet peeves, reactance and ad avoidance
Youn, Seounmi; Kim, Seunghyun - In: International journal of advertising : the review of … 38 (2019) 5, pp. 651-683
Persistent link: https://www.econbiz.de/10012200311
Cover Image
Exposing others' information on online social networks (OSNs) : perceived shared risk, its determinants, and its influence on OSN privacy control use
James, Tabitha L.; Wallace, Linda G.; Warkentin, Merrill; … - In: Information & management : the internat. journal of … 54 (2017) 7, pp. 851-865
Persistent link: https://www.econbiz.de/10011743112