marketing innovation, word-of-mouth and satisfaction through three key constructs: brand store equity, customer value and store … satisfaction compared to marketing innovation. Simultaneously, shop image had the biggest effect on customer satisfaction and … comprehend its effect on satisfaction. The main goal of this research is to explore the relationship between technological and …

choosing a bank, the extent to which branches and digital services are used, which affects customer satisfaction, loyalty, and …This paper investigates how marketing mix strategies' design affects customer value creation. The paper presents the … customer experience for quality assessment and what are the reasons why clients would leave the current bank and choose a …