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Corporate identity antecedents and components : toward a theoretical framework
Kitchen, Philip J.; Tourky, Marwa E.; Dean, Dianne; … - In: Corporate reputation review : an international journal 16 (2013) 4, pp. 263-284
Persistent link: https://www.econbiz.de/10010202904
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Organizational and corporate identity revisited : toward a comprehensive understanding of identity in business
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Corporate reputation review : an international journal 17 (2014) 1, pp. 3-27
Persistent link: https://www.econbiz.de/10010351359
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The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.; Melewar, T. C. - In: Journal of marketing communications 22 (2016) 4, pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
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Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy; Jong, Menno D. T. de; Bosch, Annette L. … - In: Journal of marketing communications 24 (2018) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
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Diesseits von Markt und Gesellschaft : Selbst- und Fremdbild eines mittelständischen Unternehmens zwischen Imagepflege und Nutzenoptimierung
Wickenkamp, Volker - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003747612
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Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T. - In: Corporate communications : an international journal 20 (2015) 1, pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
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Corporate identity : identifying dominant elements in CI models
Iyamabo, Jeremiah; Owolawi, Seyi; Otubanjo, Olutayo; … - In: Journal of management research 5 (2013) 3, pp. 28-43
Persistent link: https://www.econbiz.de/10009769703
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Corporate identity traps
Dowling, Grahame R. - 1996
Persistent link: https://www.econbiz.de/10000933136
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Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.; Podnar, Klement - In: Journal of business research : JBR 134 (2021), pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
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Building a unique online corporate identity
Abdullah, Zulhamri; Nordin, Shahrina Md; Yuhanis Abdul Aziz - In: Marketing intelligence & planning 31 (2013) 5, pp. 451-471
Persistent link: https://www.econbiz.de/10010127920