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Luxury brand strategies and customer experiences : contributions to theory and practice

Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752

Persistent link: https://www.econbiz.de/10011597488

Steinhoff, Lena; Griffith, Denni Arli; Weaven, Scott; … - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 369-393

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How social media communications combine with customer loyalty management to boost green retail sales

Lu, Qiang; Miller, Rohan - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 87-100

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New trends in retailing and services : editorial

Souiden, Nizar; Ladhari, Riadh; Chiadmi, Nour-Eddine - In: Journal of retailing and consumer services 50 (2019), pp. 286-288

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Facebook: a blessing or a curse for grocery stores?

Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: International journal of retail & distribution management 45 (2017) 11, pp. 1242-1259

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Impact of Facebook usage on firm's performances among Malaysian Chinese retailers

Sajilan, Sulaiman; Shehnaz Tehseen; Yafi, Eiad; Ting, Xiong - In: Global business and finance review 24 (2019) 4, pp. 45-62

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Social media and customer-based brand equity : an empirical investigation in retail industry

Colicev, Anatoli; Malshe, Ashwin; Pauwels, Koen - In: Administrative Sciences : open access journal 8 (2018) 3/55, pp. 1-16

has become a vital issue. Social media effectiveness is especially important for the US retail sector due to intense … social media in the retail industry remains sparse. Thus, the purpose of this paper is to investigate how social media …

Persistent link: https://www.econbiz.de/10012125215

Online shopping and social media : friends or foes?

Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; … - In: Journal of marketing 81 (2017) 6, pp. 24-41

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Social network analysis and domestic and international retailers : an investigation of social media networks of cosmetic brands

Watanabe, Nicholas M.; Kim, Jiyeon; Park, Joohyung - In: Journal of retailing and consumer services 58 (2021), pp. 1-9

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Creating effective online customer experiences

Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119

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