The sensory experience is the initial step in creating memorable dining experiences for consumers in traditional restaurants. However, the question remains as to how managers should best combine the five senses to satisfy customers. More research is needed to determine how sensory cues can be...

This paper examines the relationship between customer preferences and ethnic team composition in German professional soccer. Ethnic team composition is measured using facial recognition techniques, player names, and nationality. The study uses a difference-in-differences approach to show that...