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Advertising
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Taylor, Charles Raymond
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Okazaki, Shintaro
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Zou, Shaoming
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International journal of advertising : the quarterly review of marketing communications
26
International journal of advertising : the review of marketing communications
26
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Journal of business research : JBR
13
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of consumer affairs : official publication of the American Council on Consumer Interests
12
Journal of advertising research
9
Journal of international marketing
8
Psychology & marketing
8
International Marketing Review
7
Advances in international marketing
6
Conference Board report
5
International marketing review
5
American journal of agricultural economics
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
The SAGE handbook of marketing ethics
4
Advances in international marketing : a research annual
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business Research
3
Journal of Consumer Affairs
3
Journal of advertising
3
Journal of current issues and research in advertising
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Measurement and research methods in international marketing
3
Cross-cultural buyer behavior
2
European Journal of Marketing
2
International advertising and communication : current insights and empirical findings
2
International marketing ; Vol. 2
2
Journal of Advertising Research
2
Journal of Consumer Marketing
2
Journal of world business : JWB
2
New directions in international advertising research
2
Western journal of agricultural economics : WJAE
2
AFPC policy research report
1
AFPC policy working paper
1
AMS review : official publication of the Academy of Marketing Science
1
Advances in international marketing 1474-7979 v. 18
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising theory
1
Breaking new ground in theory and practice
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ECONIS (ZBW)
175
OLC EcoSci
55
Other ZBW resources
14
RePEc
11
USB Cologne (EcoSocSci)
5
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Cross-cultural buyer behavior
Taylor, Charles Raymond
(
contributor
); …
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003444215
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2
New directions in international advertising research
Taylor, Charles Raymond
(
contributor
); …
-
2002
-
1. ed
Persistent link: https://www.econbiz.de/10001687364
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3
Editorial: Should tax deductibility for advertising be eliminated? : the research evidence says no
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 197-202
Persistent link: https://www.econbiz.de/10010362930
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4
Editorial: On the economic effects of advertising : evidence that advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 339-342
Persistent link: https://www.econbiz.de/10009789462
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5
Editorial: Corporate social resposibility and advertising : does it extend to taking stances on social issues?
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 11-15
Persistent link: https://www.econbiz.de/10010256890
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6
Editorial: Conducting state-of-the-art cross-cultural research
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 627-631
Persistent link: https://www.econbiz.de/10010466405
Saved in:
7
Editorial : the London Olympics 2012 : what advertisers should watch
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 459-464
Persistent link: https://www.econbiz.de/10009581826
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8
Editorial: a call for more research on authenticity in corporate social responsibility programs
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 969-971
Persistent link: https://www.econbiz.de/10012650612
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9
Editorial: on Hideki Matsuyama and the need for more study of global brand equity
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 325-326
Persistent link: https://www.econbiz.de/10012586664
Saved in:
10
Generational research and advertising to various age cohorts : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 683-685
Persistent link: https://www.econbiz.de/10012623875
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