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Wolburg, Joyce M.
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Journal of Consumer Marketing
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of current issues and research in advertising : JCIRA
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"Regulating sin" across the cultures : a comparison of alcohol ads in Ukrainian and American magazines
Wolburg, Joyce M.
;
Venger, Olesya
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 15-36
Persistent link: https://www.econbiz.de/10003931101
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2
"Selling Sin" in a Hostile Environment: A Comparison of Ukrainian and American Tobacco Advertising Strategies in Magazines
Venger, Olesya
;
Wolburg, Joyce M.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 49-64
Persistent link: https://www.econbiz.de/10008167830
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3
Theories about health and advertising
Wolburg, Joyce M.
- In:
Advertising theory
,
(pp. 506-526)
.
2012
Persistent link: https://www.econbiz.de/10009524020
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4
Misguided optimism among college student smokers : leveraging their quit-smoking strategies for smoking cessation campaigns
Wolburg, Joyce M.
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
2
,
pp. 305-331
Persistent link: https://www.econbiz.de/10009531227
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5
Double-Cola and antitrust issues : staying alive in the soft drink wars
Wolburg, Joyce M.
- In:
Journal of consumer affairs : official publication of …
37
(
2003
)
2
,
pp. 340-363
Persistent link: https://www.econbiz.de/10001863317
Saved in:
6
"Selling sin" in a hostile environment : a comparison of Ukrainian and American tobacco advertising strategies in magazines
Venger, Olesya
;
Wolburg, Joyce Marquette
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10003807869
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7
Replication in advertising research, 1980 - 2012 : a longitudinal analysis of leading advertising journals
Park, Jung Hwan
;
Venger, Olesya
;
Park, Dooyeon
;
Reid, …
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10011304686
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8
The danger of flavor : e-cigarettes, social media, and the interplay of generations
Krishen, Anjala S.
;
Hu, Han-fen
;
Spivak, Andrew L.
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 884-896
Persistent link: https://www.econbiz.de/10012581671
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9
Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
Saved in:
10
"Regulating Sin" Across Cultures
Wolburg, Joyce
;
Venger, Olesya
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 15-36
Persistent link: https://www.econbiz.de/10008335940
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