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Intercultural marketing : theo...
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Cross-cultural marketing
145
Interkulturelles Marketing
136
Consumer behaviour
47
Konsumentenverhalten
47
Internationales Marketing
41
International marketing
39
National culture
26
Nationalkultur
26
USA
24
United States
24
cross-cultural marketing
20
Marketing
17
Interkulturelles Management
16
Deutschland
15
Germany
15
China
14
Marketing management
13
Marketingmanagement
13
Target group
13
Zielgruppe
13
Ethnic group
12
Ethnische Gruppe
12
Welt
12
World
12
Cultural identity
10
Kulturelle Identität
10
Advertising
9
Werbung
9
Advertising effects
8
Brand management
8
Brasilien
8
Brazil
8
Cross-cultural management
8
Markenführung
8
Werbewirkung
8
Globalisierung
7
Globalization
7
Kommunikation
7
Bibliometrics
6
Bibliometrie
6
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59
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5
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Article
104
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61
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51
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51
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46
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46
Collection of articles of several authors
15
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15
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15
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10
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9
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8
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8
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4
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4
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4
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4
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4
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3
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3
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2
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2
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2
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Language
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English
139
German
20
Undetermined
3
French
1
Italian
1
Russian
1
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Christiansen, Bryan
4
Yildiz, Emel
4
Yildiz, Salih
4
Barrio-García, Salvador del
3
Brodowsky, Glen H.
3
Herk, Hester van
3
Papageorgiou, Panagiotis
3
Pires, Guilherme D.
3
Porcu, Lucia
3
Schaffmeister, Niklas
3
Stanton, John
3
Alcantara-Pilar, Juan Miguel
2
Amandeep Singh
2
Bellis, Emanuel de
2
Corduan, Anja
2
Crespo-Almendros, Esmeralda
2
Fischer, Rainer
2
Herrmann, Andreas
2
Hildebrand, Christian
2
Hoffmann, Stefan
2
Hume, Craig
2
Hume, Margee
2
Ito, Kenichi
2
Jin, Byoungho
2
Koinig, Isabell
2
Krishna, Aradhna
2
Kyung, Ellie J.
2
Le, Huong
2
Lee, Jung-Wan
2
Madden, Thomas Justin
2
Perren, Rebeca
2
Rodríguez Santos, María Carmen
2
Sharma, Dheeraj
2
Tai, Simon W.
2
Taneja, Sanjay
2
Taylor, Charles Raymond
2
Thomas, Manoj
2
Torelli, Carlos J.
2
Tran, Ben
2
Woo, Hongjoo
2
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IGI Global
4
Springer Fachmedien Wiesbaden
2
Verlag Dr. Kovač
2
Belorusskij gosudarstvennyj universitet
1
Books on Demand GmbH <Norderstedt>
1
Christian-Albrechts-Universität zu Kiel
1
Cross-Cultural Business Conference <2015, Steyr>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Edward Elgar Publishing
1
Edwin Ferger Verlag
1
FH Oberösterreich / Campus Steyr
1
International Conference on Applied Human Factors and Ergonomics <8., 2017, Los Angeles, Calif.>
1
International Conference on Cross-Cultural Decision Making <2017, Los Angeles, Calif.>
1
Josef Eul Verlag GmbH
1
Meždunarodnaja-praktičeskaja konferencija "Aktualʹnye vektory belorussko-kitajskogo torgovo-ėkonomičeskogo sotrudničestva" <2, 2022, Minsk>
1
Springer International Publishing
1
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Handbook of research on ethnic and intra-cultural marketing
7
SpringerLink / Bücher
7
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
6
Journal of global marketing
6
Cultural marketing and metaverse for consumer engagements
5
Journal of international marketing
5
Premier reference source
5
Transcultural marketing for incremental and radical innovation
5
Handbook of research on effective marketing in contemporary globalism
4
Journal of business research : JBR
4
Psychology & marketing
4
Asia Pacific Journal of Marketing and Logistics
3
Asia Pacific journal of marketing and logistics
3
Journal of international consumer marketing
3
Management for Professionals
3
BestMasters
2
Consumption culture in Europe : insight into the beverage industry
2
Forschungsgruppe Konsum und Verhalten
2
Handbook on cross-cultural marketing
2
Interaktives Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Management for professionals
2
Research
2
World Review of Entrepreneurship, Management and Sustainable Development
2
Advances in intelligent systems and computing : AISC
1
Advertising and consumer psychology
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Conference proceedings trends in business communication 2016
1
Deep knowledge of B2B relationships within and across borders
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
Developments in marketing science: proceedings of the Academy of Marketing Science
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
ERIM report series research in management
1
Enterprise & society : the international journal of business history
1
Foundations and trends in marketing : FTMKT
1
Frontiers of culture and psychology
1
Global advertising practice in a borderless world
1
Hamburger Schriften zur Marketingforschung
1
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ECONIS (ZBW)
158
Other ZBW resources
4
RePEc
3
Showing
1
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165
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1
Impact of acculturation, consumer affinity, and inverse COO effect on a supplier country's image from exporting professional services to a host country : a conceptual framework
Toffoli, Roy
;
Librowicz, Michel
;
Hajjem, Ahlem
; …
- In:
International marketing in the fast changing world
,
(pp. 199-233)
.
2015
Persistent link: https://www.econbiz.de/10011416186
Saved in:
2
Proceedings: Cross-Cultural Business Conference 2015 : May 21st - 22nd [School of Management, Steyr, Campus] ; sessions ; intercultural perspectives in global business and human re...
Überwimmer, Margarethe
(
ed.
);
Gangl, Teresa
(
ed.
); …
-
2015
-
1. Aufl
Persistent link: https://www.econbiz.de/10011280876
Saved in:
3
That sounds sweet : using cross-modal correspondences to communicate gustatory attributes
Knoeferle, Klemens M.
;
Woods, Andy
;
Käppler, Florian
; …
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011287618
Saved in:
4
Analyzing the cultural diversity of consumers in the global marketplace
Alcantara-Pilar, Juan Miguel
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011305438
Saved in:
5
Analyzing the cultural diversity of consumers in the global marketplace
Alcántara-Pilar, Juan Miguel
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011305472
Saved in:
6
Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert
;
Okazaki, Shintaro
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10011313242
Saved in:
7
Anthropomorphism and consumer-brand relationships : a cross-cultural analysis
Kaur Ghuman, Mandeep
;
Huang, Li
;
Madden, Thomas Justin
; …
- In:
Strong brands, strong relationships
,
(pp. 135-148)
.
2015
Persistent link: https://www.econbiz.de/10011313577
Saved in:
8
Value appeals in Chinese television advertising for automobiles : a content analysis
Wang, Liyong
;
Praet, Carolus L. C.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 245-259)
.
2013
Persistent link: https://www.econbiz.de/10009773443
Saved in:
9
How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh
;
Glassman, Myron
;
Nyer, Prashanth
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
Saved in:
10
Kampagnenadaption vs. Textadaption : Abstraktionsebenen der Integrierten Marketingkommunikation
Nielsen, Martin
- In:
Kulturspezifik in der europäischen Wirtschaftskommunikation
,
(pp. 13-31)
.
2013
Persistent link: https://www.econbiz.de/10009747391
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