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Assessing key performance indicators of corporate social responsibility initiatives in sport

McCullough, Brian P.; Trail, Galen T. - In: European Sport management quarterly : ESMQ 23 (2023) 1, pp. 82-103

Persistent link: https://www.econbiz.de/10014282435

Identifying the influences on sport spectator recycling behaviours using the theory of planned behaviour

McCullough, Brian P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 146-168

Persistent link: https://www.econbiz.de/10010399893

The influence of applicant sexual orientation, applicant gender, and rater gender on ascribed attributions and hiring recommendations of personal trainers

Cunningham, George B.; Sartore-Baldwin, Melanie L.; … - In: Journal of sport management : the official journal of … 24 (2010) 4, pp. 400-415

Persistent link: https://www.econbiz.de/10008656374

Recycling intentions among youth baseball spectators

McCullough, Brian P.; Cunningham, George B. - In: International journal of sport management and marketing … 10 (2011) 1/2, pp. 104-120

Persistent link: https://www.econbiz.de/10009407933

Measuring externalities : the imperative next step to sustainability assessment in sport

McCullough, Brian P.; Orr, Madeleine; Watanabe, Nicholas M. - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 393-402

Persistent link: https://www.econbiz.de/10012293361

Examining environmental fan engagement initiatives through values and norms with intercollegiate sport fans

Casper, Jonathan M.; McCullough, Brian P.; Pfahl, Michael E. - In: Sport management review 23 (2020) 2, pp. 348-360

Persistent link: https://www.econbiz.de/10012295150

Equity-based sustainability and ecocentric management : creating more ecologically just sport organization practices

Sartore-Baldwin, Melanie L.; McCullough, Brian P. - In: Sport management review 21 (2018) 4, pp. 391-402

Persistent link: https://www.econbiz.de/10011911328

A typology of circular sport business models : enabling sustainable value co-creation in the sport industry

Gerke, Anna; Fehrer, Julia; Benson-Rea, Maureen; … - In: Journal of sport management : the official journal of … 38 (2024) 4, pp. 225-239

Persistent link: https://www.econbiz.de/10014633194

Environmental matters in sport : sustainable research in the academy

Breitbarth, Tim; McCullough, Brian P.; Collins, Andrea; … - In: European Sport management quarterly : ESMQ 23 (2023) 1, pp. 5-12

Persistent link: https://www.econbiz.de/10014282403

Transformative marketing : health and well-being of Special Olympic athletes

McCullough, Brian P.; Trail, Galen T. - In: International Journal of Sports Marketing and Sponsorship 22 (2020) 3, pp. 477-492

Purpose: Transformative marketing provides a way to encourage positive behaviors. This approach can be applied to community intervention organizations, such as the Special Olympics. Such organizations bring services to provide activity, healthy eating, proper healthcare and caretaker education....

Persistent link: https://www.econbiz.de/10012276849