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Do university trademarks matter? : interaction between university-related apparel style and licensing status

Huang, Xiao; Kwon, Wi-suk - In: The journal of product & brand management 32 (2023) 7, pp. 1018-1031

Persistent link: https://www.econbiz.de/10014334393

The Green Smartphone Purchase Intention Among University Academics

Rathnayake, R.M.N.M; Munasinghe, A.A.S.N; Perera, W.P.K.D; … - 2022

The rapid proliferation of smartphones in recent decades has led to e-waste. Due to the serious environmental challenges, the sustainability of green smartphones has become a major societal concern. Hence, this study examines the impact of green awareness, environmental concern, altruism, and...

Persistent link: https://www.econbiz.de/10014243206

Mapping responsive retailing to identify future research trajectories

Sharma, Deepika; Bindra, Sunali; Taggar, Rashi; Dhir, Sanjay - In: Journal for global business advancement : JGBA 13 (2020) 5, pp. 584-604

Persistent link: https://www.econbiz.de/10012542174

Why do some consumers prefer organic food? : a discourse analytical perspective

Mazzacano D'Amato, Pierre; Falzon, Joseph - In: Journal of food products marketing 21 (2015) 3, pp. 255-273

Persistent link: https://www.econbiz.de/10011432194

Hospitality and tourism online reviews : recent trends and future directions

Schuckert, Markus; Liu, Xianwei; Law, Chun Hung Roberts - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 608-621

Persistent link: https://www.econbiz.de/10011386932

Citizen experience in public transport : a systematic review and future research agenda

Rincon-Novoa, Jeisson; Rojas-Berrio, Sandra; … - In: International journal of consumer studies 46 (2022) 2, pp. 540-557

Persistent link: https://www.econbiz.de/10013162291

Remapping the sport brandscape : a structured review and future direction for sport brand research

Baker, Bradley J.; Kunkel, Thilo; Doyle, Jason P.; Su, Yiran - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 251-264

Persistent link: https://www.econbiz.de/10013255808

How are consumer behavior and marketing strategy researchers incorporating the SDGs? : a review and opportunities for future research

Voola, Ranjit; Bandyopadhyay, Chinmoy; Azmat, Fara; … - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 119-130

Persistent link: https://www.econbiz.de/10013256365

The perceived quality of wooden building materials : a systematic literature review and future research agenda

Harju, Charlotta - In: International journal of consumer studies 46 (2022) 1, pp. 29-55

Persistent link: https://www.econbiz.de/10012807976

Implementation of green marketing concept through social media activities : a systematic literature review

Nabivi, Elnur - In: Journal of marketing and consumer behaviour in emerging … (2020) 2, pp. 55-67

The last century's industrial and technological development has led to the growth of environmental problems such as global warming, climate changes, water, air, and ground pollution. The awareness of modern consumers about these issues is growing, and companies respond by using "green marketing"...

Persistent link: https://www.econbiz.de/10012439493