"The author was on his way to becoming a leader in the cutthroat business world when he became disillusioned with the goals of the huge companies he worked for. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent...

This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was...