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Malaysia's medical tourism destination personality : an international cosmetic surgery patients' perspective
Guiry, Michael - In: International journal of leisure and tourism marketing … 5 (2016/2017) 3, pp. 202-226
Persistent link: https://www.econbiz.de/10011937913
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On-line destination branding : an investigation into the divergence between brand goals and on-line implementation
Blumrodt, Jens; Palmer, Adrian - In: The journal of applied business research 30 (2014) 6, pp. 1597-1604
Persistent link: https://www.econbiz.de/10010470486
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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Dramatizing an event through a promotional film : testing image effects
Mathisen, Line; Prebensen, Nina K. - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 672-689
Persistent link: https://www.econbiz.de/10010246311
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Gastro-tourism as destination branding in emerging markets
Williams, Helena A.; Williams, Robert L.; Omar, Maktoba - In: International journal of leisure and tourism marketing … 4 (2014/15) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10010498881
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Customer-based brand equity for a tourism destination : the case of Croatia
Cervova, Lenka; Vávrová, Jitka Němečková - In: Economies : open access journal 9 (2021) 4, pp. 1-12
Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist … verify and modify the model of customer-based brand equity for a tourism destination (CBBETD) and its attributes for the …
Persistent link: https://www.econbiz.de/10012799979
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The formation of a nation tourism brand of Ukraine
Melnychenko, Svitlana; Bosovska, Myroslava; Okhrimenko, Alla - In: Baltic Journal of Economic Studies 7 (2021) 2, pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
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Events and their influence on the destination value
Dias, Álvaro Lopes; Pereira, Leandro; Costa, Renato J. … - In: International journal of business environment : IJBE 13 (2022) 1, pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
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Exploring the impacts of national image, service quality, and perceived value on international tourist behaviors : a Nepali case
Zhang, Juyan; Adhikari, Dharma; Fahmy, Shahira; Kang, Seok - In: Journal of vacation marketing 26 (2020) 4, pp. 473-488
Persistent link: https://www.econbiz.de/10012265245
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Impact of place brand names on destination image
Gertner, Rosane K.; Freire, João - In: International journal of leisure and tourism marketing … 6 (2018) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10011846557