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Investigating electronic word-of-mouth motivations in the Middle East : Twitter as medium and message
Magalhães, Rodrigo; Musallam, Basim - In: Journal of electronic commerce in organizations : the … 12 (2014) 3, pp. 40-59
Persistent link: https://www.econbiz.de/10010469911
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Effects of electronic word-of-mouth on consumers' purchase decision in catering industry
Wu, Monica Shu-Fen - In: Acta oeconomica : periodical of the Hungarian Academy … 64 (2014), pp. 199-211
Persistent link: https://www.econbiz.de/10010474418
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Who chooses, who uses, who rates : the impact of agency on electronic word-of-mouth about hospitals stays
Drevs, Florian; Winter, Vera - In: Health care management review : HCM review 39 (2014) 3, pp. 223-233
Persistent link: https://www.econbiz.de/10010398984
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How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher; Freling, Ryan; Alhoqail, Saad; Cho, … - In: Journal of retailing 90 (2014) 2, pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
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Which type of online review is more persuasive? : the influence of customer reviews and critic ratings on moviegoers
Tsao, Wen-Chin - In: Electronic commerce research 14 (2014) 4, pp. 559-583
Persistent link: https://www.econbiz.de/10010482276
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How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong - In: International journal of internet marketing and … 9 (2015) 4, pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
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Analysing the impact of gamification dynamics and e-WOM on impulsive buying
Aghdaie, Fathollah Amiri; Ansari, Azarnoush; Telgerdi, Javad - In: International journal of procurement management 15 (2022) 1, pp. 40-61
Persistent link: https://www.econbiz.de/10012800414
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Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.; Drake, John R.; Zinko, Robert; … - In: Journal of internet commerce 21 (2022) 1, pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
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Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa; Bélanger, Charles H. - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
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Analysis of the factors that influence adoption of information from managerial responses to negative electronic word-of-mouth
Shrafat, Fayiz; Zeglat, Dia; Ensour, Waed; Sarhan, Nael Mosa - In: International journal of services and operations … 39 (2021) 4, pp. 495-527
Persistent link: https://www.econbiz.de/10012693063