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Qualitative Market Research: An International Journal
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ECONIS (ZBW)
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1
Issues in consumer-based brand equity and agenda for future research
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger III, …
- In:
The driving trends of international business in the …
,
(pp. 67-110)
.
2019
Persistent link: https://www.econbiz.de/10012285752
Saved in:
2
Does entrepreneurial orientation matter to strategic alliances formation : the influence of entrepreneurial orientation and leaders to the success of partnerships in business
Oliveira, Antonio Benedito de
;
Oliveira, Mauro José de
; …
- In:
The emergence of entrepreneurial behaviour : intention, …
,
(pp. 260-287)
.
2017
Persistent link: https://www.econbiz.de/10011630639
Saved in:
3
Moderation of the dimensions of innovativeness in the usability of services based on intelligent personal assistants
Lui, Márcio de la Cruz
;
Oliveira, Mauro José de
; …
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014232400
Saved in:
4
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
5
The art of forming a partnership in an entrepreneurial world : the Brazilian case
De Oliveira Junior, Antonio Benedito
;
Oliveira, Mauro …
- In:
Journal of entrepreneurship in emerging economies
15
(
2023
)
5
,
pp. 1004-1027
Persistent link: https://www.econbiz.de/10014425902
Saved in:
6
The role of post-stay evaluation on eWOM and hotel revisit intention among Gen Y
Sharipudin, Mohamad-Noor Salehhuddin
;
Cheung, Man Lai
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 57-83
Persistent link: https://www.econbiz.de/10014229967
Saved in:
7
How consumers subvert advertising through rhetorical institutional work
Middleton, Karen
;
Thompson‐Whiteside, Helen
; …
- In:
Psychology & Marketing
39
(
2021
)
3
,
pp. 634-646
Persistent link: https://www.econbiz.de/10012808561
Saved in:
8
How consumers subvert advertising through rhetorical institutional work
Middleton, Karen
;
Thompson-Whiteside, Helen
;
Turnbull, Sarah
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 634-646
Persistent link: https://www.econbiz.de/10012817146
Saved in:
9
How advertising got "woke" : the institutional role of advertising in the emergence of gender progressive market logics and practices
Middleton, Karen
;
Turnbull, Sarah
- In:
Marketing theory
21
(
2021
)
4
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012660676
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10
Emergence in emergency : how actors adapt to service ecosystem disruption
Thompson-Whiteside, Helen
;
Fletcher-Brown, Judith
; …
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014299362
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