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Customer engagement and purchase intention in live-streaming digital marketing platforms
Addo, Prince Clement
;
Fang, Jiaming
;
Asare, Andy Ohemeng
; …
- In:
The service industries journal
41
(
2021
)
11/12
,
pp. 767-786
Persistent link: https://www.econbiz.de/10012623973
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2
Digital analytics approach to understanding short video advertising in digital marketing
Addo, Prince Clement
;
Akpatsa, Samuel Kofi
;
Nukpe, Philip
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10013358789
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3
Predicting potential respondents' decision to participate in web surveys
Fang, Jiaming
;
Wen, Chao
- In:
International journal of services technology and management
18
(
2012
)
1/2
,
pp. 16-32
Persistent link: https://www.econbiz.de/10009658661
Saved in:
4
Consumer heterogeneity, perceived value, and repurchase decision-making in online shopping : the role of gender, age, and shopping motives
Fang, Jiaming
;
Wen, Chao
;
George, Benjamin
;
Prybutok, …
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
2
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011487659
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5
The role of E-quality within the consumer dexision making process
Wen, Chao
;
Prybutok, Victor R.
;
Blankson, Charles
; …
- In:
International journal of operations & production …
34
(
2014
)
12
,
pp. 1506-1536
Persistent link: https://www.econbiz.de/10010437778
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6
Predicting potential respondents' decision to participate in web surveys
Fang, Jiaming
;
Wen, Chao
- In:
International journal of services technology and management
17
(
2012
)
2/4
,
pp. 16-32
Persistent link: https://www.econbiz.de/10009633681
Saved in:
7
Co-viewing experience in video websites : the effect of social presence on e-loyalty
Fang, Jiaming
;
Chen, Lei
;
Wen, Chao
;
Prybutok, Victor R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 446-476
Persistent link: https://www.econbiz.de/10011884555
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8
Not all posts are treated equal : an empirical investigation of post replying behavior in an online travel community
Fang, Jiaming
;
Lei, Chen
;
Wang, Xiaoyuan
;
George, Benjamin
- In:
Information & management : the internat. journal of …
55
(
2018
)
7
,
pp. 890-900
Persistent link: https://www.econbiz.de/10011931900
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9
Are customers still with us? : the influence of optimum stimulation level and IT-specific traits on mobile banking discontinuous usage intentions
Avorny, Philip
;
Fang, Jiaming
;
Antwi, Collins Opoku
; …
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 348-360
Persistent link: https://www.econbiz.de/10011995644
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10
Impact of air quality on online restaurant review comprehensiveness
Fang, Jiaming
;
Hu, Lixue
;
Liu, Xiangqian
;
Prybutok, …
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1035-1058
Persistent link: https://www.econbiz.de/10013447571
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