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Unit pricing increases price sensitivity even when products are of identical size
Yao, Jun; Oppewal, Harmen - In: Journal of retailing 92 (2016) 1, pp. 109-121
Persistent link: https://www.econbiz.de/10011484094
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Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen - In: Journal of retailing 92 (2016) 2, pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
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Price fairness perception in online and offline environment : the same or different?
Bondos, Ilona - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 19-28
Persistent link: https://www.econbiz.de/10011515637
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Service quality and price perceptions by internet retail customers : linking the three stages of service interaction
Cho, Yun Kyung - In: Journal of service research : JSR 17 (2014) 4, pp. 432-445
Persistent link: https://www.econbiz.de/10010432161
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How do online hotel consumers perceive room rates?
Chung, Hee Chung; Chung, Namho; Kim, Jin-Young - In: Journal of vacation marketing 28 (2022) 3, pp. 350-365
Persistent link: https://www.econbiz.de/10013257591
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How regulatory focus affects perceptions of online limited-time promotions
Song, Lei - In: International journal of market research 64 (2022) 4, pp. 443-450
Persistent link: https://www.econbiz.de/10013257997
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Same but different : the effect of the unit of measure on the valuation of a unit price
Ohlwein, Martin - In: Journal of retailing and consumer services 66 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209658
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Does MSRP impact women differently? : exploring gender-based differences in the effectiveness of retailer-provided reference prices
Vaidyanathan, Rajiv; Aggarwal, Praveen - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238356
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Drivers of customer satisfaction and loyalty in service industries
Erjavec, Hana Šuster; Dmitrovič, Tanja; Povalej … - In: Journal of business economics and management 17 (2016) 5, pp. 810-823
Persistent link: https://www.econbiz.de/10011625874
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Brand expertise and perceived consistency reversals on vertical line extensions : the moderating role of extension direction
Pontes, Nicolas; Palmeira, Mauricio; Jevons, Colin - In: Journal of retailing and consumer services 34 (2017), pp. 209-218
Persistent link: https://www.econbiz.de/10011629056