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Strategic marketing for nonprofit organizations

Andreasen, Alan R.; Kotler, Philip - 2007 - 7. ed.

Persistent link: https://www.econbiz.de/10003517711

Zur Bedeutung von Caused-Related Marketing für Unternehmen und Nonprofit-Organisationen

Helmig, Bernd; Lauper, Patricia - In: Stand und Perspektiven der Öffentlichen …, (pp. 796-806). 2007

Persistent link: https://www.econbiz.de/10003524120

Disruptive marketing and unintended consequences in the nonprofit arts sector

Kirchner, Theresa A.; Ford, John B.; Mottner, Sandra - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 70-90

Persistent link: https://www.econbiz.de/10009573183

Online media, market orientation, and financial performance in nonprofits

Levine, Helisse; Zahradnik, Anne G. - In: Journal of nonprofit & public sector marketing 24 (2012) 1, pp. 26-42

Persistent link: https://www.econbiz.de/10009531944

What's in a message? : the longitudinal influence of a supportive versus combative orientation on the performance of nonprofits

Botner, Keith A.; Mishra, Arul; Mishra, Himanshu - In: Journal of marketing research : JMR 52 (2015) 1, pp. 39-55

Persistent link: https://www.econbiz.de/10010526409

The efficacy of audience building among nonprofit cultural organizations : the impact of marketing strategies and organizational attributes

Tai, Yun - In: Megatrend review : the international review of applied … 9 (2012) 1, pp. 173-199

Persistent link: https://www.econbiz.de/10009664048

Market orientation and marketing in nonprofit organizations : indications for fundraising from Victoria

Brady, Erica; Brace-Govan, Jan; Brennan, Linda; … - In: International journal of nonprofit & voluntary sector … 16 (2011) 1, pp. 84-98

Persistent link: https://www.econbiz.de/10009670532

The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations : a framework proposal

García, Marta Rey; González, Luis Ignacio Álvarez; … - In: International review on public and non-profit marketing 10 (2013) 2, pp. 87-102

Persistent link: https://www.econbiz.de/10009761507

Fundraising in the context of nonprofit strategic marketing : toward a conceptual model

Čačija, Ljiljana Najev - In: Management : journal of contemporary management issues 18 (2013) 1, pp. 59-78

‘traditional’ nonprofit strategic marketing, on the fundraising success. A review of the existing theoretical and empirical studies … nonprofit organizations. Based on the existing literature, it is proposed that long-term relationships with donors and … nonprofit strategic marketing. This paper also analyzes the situation and prospects of fundraising in the nonprofit sector in …

Persistent link: https://www.econbiz.de/10010240150

From market orientation to brand orientation in the public sector

Gromark, Johan; Melin, Frans - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1099-1123

Persistent link: https://www.econbiz.de/10010194404