Čačija, Ljiljana Najev - In: Management : journal of contemporary management issues 18 (2013) 1, pp. 59-78
‘traditional’ nonprofit strategic marketing, on the fundraising success. A review of the existing theoretical and empirical studies … nonprofit organizations. Based on the existing literature, it is proposed that long-term relationships with donors and … nonprofit strategic marketing. This paper also analyzes the situation and prospects of fundraising in the nonprofit sector in …