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Between physical and virtual reality : the case of Benetton Brand, "A Company that is Born From Ideas"
De Rosa, Annamaria Silvana; Bocci, Elena - 2012
Persistent link: https://www.econbiz.de/10009575081
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Optimal resource allocation with time-varying marketing effectiveness, margins and costs
Raman, Kalyan; Mantrala, Murali K.; Sridhar, Shrihari; … - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 43-52
Persistent link: https://www.econbiz.de/10009490133
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Single- and multi-ideology marketing in the province of Quebec in the early twentieth century
Baillargeon, Lisa; Gélinas, Patrice - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 32-43
Persistent link: https://www.econbiz.de/10008935201
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Marketingkommunikation
Pepels, Werner - 2011 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009159530
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Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke; Grönroos, Christian - In: The evolution of integrated marketing communications : …, (pp. 105-121). 2011
Persistent link: https://www.econbiz.de/10009232917
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The facebook marketing book
Zarrella, Dan; Zarrella, Alison - 2011
Persistent link: https://www.econbiz.de/10008841278
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The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Silverman, George - 2011 - 2nd ed
Persistent link: https://www.econbiz.de/10008990647
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Brand parody : a communication strategy to attack a competitor
Jean, Sylvie - In: The journal of consumer marketing 28 (2011) 1, pp. 19-26
Persistent link: https://www.econbiz.de/10009009748
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The application of marketing principles to a social marketing campaign
Henley, Nadine; Raffin, Sandrine; Caemmerer, Barbara - In: Marketing intelligence & planning 29 (2011) 7, pp. 697-706
Persistent link: https://www.econbiz.de/10009384713
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Siemens : der "grüne Infrastrukturpionier"
Langendorf, Marc; Langendorf, Monika - In: PR-Kampagnen, (pp. 85-104). 2011
Persistent link: https://www.econbiz.de/10009306380