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The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil
Hemais, Marcus Wilcox; Pessôa, Luís Alexandre Grubits … - In: Marketing theory 22 (2022) 2, pp. 251-274
Persistent link: https://www.econbiz.de/10013257608
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"Brandspeak" : metaphors and the rhetorical construction of internal branding
Müller, Monika - In: Organization : the critical journal of organization, … 25 (2018) 1, pp. 42-68
Persistent link: https://www.econbiz.de/10011857267
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Nostalgia in Brazilian mass media advertising : a semiotic perspective
Pessôa, Luís Alexandre Grubits de Paula; Costa, … - In: Latin American business review 21 (2020) 3, pp. 279-306
Persistent link: https://www.econbiz.de/10012258482
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Advertising and pseudo-culture : an analysis of the changing portrayal of women in print advertisements
Yazdanparast, Atefeh; Naderi, Iman; Spears, Nancy; … - In: Journal of macromarketing : examining the interactions … 38 (2018) 2, pp. 185-205
Persistent link: https://www.econbiz.de/10011883838
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Verbale Reize in der Kommunikation
Behrens, Gerold; Neumaier, Maria - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 735-753). 2009
Persistent link: https://www.econbiz.de/10003766166
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Linguistic repertoires and semiotic resources in interaction : a Finnish manager as a mediator in a multilingual meeting
Virkkula-Räisänen, Tiina - In: Journal of business communication : JBC 47 (2010) 4, pp. 505-531
Persistent link: https://www.econbiz.de/10008666388
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Markenzeichen aus semiotischer Sicht : Analyse und Generierungsmöglichkeiten
Gallert, Klaus - 1998
Persistent link: https://www.econbiz.de/10008729688
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Sprache und Wirtschaft als zeichenvermittelte Kommunikation
Kabalak, Alihan; Smirnova, Elena - In: Ökonomie, Sprache, Kommunikation : neuere Einsichten …, (pp. 181-206). 2008
Persistent link: https://www.econbiz.de/10003703646
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International management and language
Tietze, Susanne - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003539264
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Human Rights, Language and Law : A Survey of Semiotics and Phenomenology
Conklin, William - 2019
momentum for legal action — is actually subsumed within the language of law. A sanitization of the pain suffered by human … because language in general is not a transparent conduit of experience. Lawyers, judges, and other legal 'experts' have … discourse on language in general, and legal language in particular …
Persistent link: https://www.econbiz.de/10012903702