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Using mixture‐amount modeling...
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Consumer behaviour
68
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66
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60
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Television advertising
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English
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Pelsmacker, Patrick de
161
Goos, Peter
149
Dens, Nathalie
76
De Pelsmacker, Patrick
49
Vandebroek, Martina
45
Geuens, Maggie
39
GOOS, Peter
34
Jones, Bradley
27
Kessels, Roselinde
24
Janssens, Wim
20
Cauberghe, Verolien
19
Sörensen, Kenneth
19
Pelsmacker, Patrick De
18
Moons, Ingrid
16
Vermeulen, Bart
15
Yu, Jie
14
Jegers, Marc
12
Vandebroek, Martina L.
12
Cuyvers, Ludo
11
Purnawirawan, Nathalia
11
Van den Bergh, Joeri
11
Schoen, Eric D.
10
Verhellen, Yann
10
SÖRENSEN, Kenneth
9
Ruseckaite, Aiste
8
Arnouts, Heidi
7
Viviers, Wilma
7
Barbarossa, Camilla
6
De Cannière, Marie Hélène
6
De Keyzer, Freya
6
Fok, Dennis
6
KESSELS, Roselinde
6
Scarpa, Riccardo
6
Willemé, Peter
6
Al-Issa, Nermain
5
Avramova, Yana R.
5
Daems, Kristien
5
De Meulenaer, Sarah
5
JONES, Bradley
5
Sartono, Bagus
5
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Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
35
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Tinbergen Instituut
1
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Working papers / Faculty of Applied Economics, Universiteit Antwerpen
43
Working Papers / Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
35
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of business research : JBR
14
Journal of quality technology : a quarterly journal of methods, applications and related topics
12
Journal of marketing communications
11
KBI
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
9
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Computational Statistics & Data Analysis
5
European journal of operational research : EJOR
5
International Marketing Review
5
Journal of Business Research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Young Consumers
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of electronic commerce research : JECR
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
The journal of brand management : an international journal
4
Belgian journal of operations research, statistics and computer science
3
Computers & operations research : and their applications to problems of world concern ; an international journal
3
Journal of advertising research
3
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
3
Journal of business ethics : JOBE
3
Journal of service management
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
Young consumers : insight and ideas for responsible marketers
3
4OR : a quarterly journal of operations research
2
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2
Breaking new ground in theory and practice
2
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2
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ECONIS (ZBW)
270
OLC EcoSci
66
RePEc
60
Other ZBW resources
20
USB Cologne (EcoSocSci)
7
EconStor
3
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11
International research on attention and memory effects of advertising
Rajabi, Mahdi
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International business, not as usual
,
(pp. 23-41)
.
2011
Persistent link: https://www.econbiz.de/10009489285
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12
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
13
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
14
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
15
The perceived usefulness of online review sets : the role of balance and presentation order
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 177-190)
.
2012
Persistent link: https://www.econbiz.de/10009748100
Saved in:
16
Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
Saved in:
17
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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18
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
19
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
20
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
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