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Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
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Self-brand congruity and brand communication
Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de - In: Brand management in emerging markets : theories and practice, (pp. 137-153). 2014
Persistent link: https://www.econbiz.de/10010417738
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Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia; Dens, Nathalie; Pelsmacker, … - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
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Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann; Oates, Caroline; Pelsmacker, Patrick de; … - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
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Exploring consumer reactions to incongruent mild disgust appeals
Dens, Nathalie; Pelsmacker, Patrick de; Janssens, Wim - In: Journal of marketing communications 14 (2008) 4, pp. 249-269
Persistent link: https://www.econbiz.de/10003761781
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"We(b)care" : how review set balance moderates the appropriate response strategy to negative online reviews
Dens, Nathalie; Pelsmacker, Patrick de; Purnawirawan, … - In: Journal of service management 26 (2015) 3, pp. 486-515
Persistent link: https://www.econbiz.de/10011389108
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Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah; Pelsmacker, Patrick de; Dens, Nathalie - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
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The effects of model ethnicity in charity appeals for local and global charities
Pelsmacker, Patrick de; Dens, Nathalie; De Meulenaer, Sarah - In: Journal of nonprofit & public sector marketing 34 (2022) 1, pp. 129-148
Persistent link: https://www.econbiz.de/10012802218
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Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie; Pelsmacker, Patrick de; Wouters, Marijke; … - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
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Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan, Nathalia; Pelsmacker, Patrick de; Dens, … - In: Journal of interactive marketing : a quarterly … 26 (2012) 4, pp. 244-255
Persistent link: https://www.econbiz.de/10009631544