Similar Search Results

Tackling the subaltern quandary : marketing systems of dignity

Jagadale, Sujit Raghunathrao; Kadirov, Djavlonbek; … - In: Journal of macromarketing : examining the interactions … 38 (2018) 1, pp. 91-111

Persistent link: https://www.econbiz.de/10011922752

Constructively engaging exploitive waste management in India : the case of Paryavaran Mitra and its justice motivated effort at empowering rag-picking women

Jagadale, Sujit Raghunathrao; Santos, Nicholas J. C. - In: Journal of macromarketing 42 (2022) 2, pp. 191-213

Persistent link: https://www.econbiz.de/10013257860

Normalized heterotopia as a market failure in a spatial marketing system : the case of gated communities in India

Chaudhuri, Himadri Roy; Jagadale, Sujit Raghunathrao - In: Journal of macromarketing 41 (2021) 2, pp. 297-314

Persistent link: https://www.econbiz.de/10012521294

"Give it up!" : a macro-social marketing approach to India's clean cooking fuel access

Jagadale, Sujit Raghunathrao; Kemper, Joya - In: Journal of macromarketing 42 (2022) 3, pp. 433-453

Persistent link: https://www.econbiz.de/10013389047

Macro-systems role of marketing : do we trade environment for welfare?

Kadirov, Djavlonbek - In: Journal of macromarketing : examining the interactions … 31 (2011) 4, pp. 359-375

Persistent link: https://www.econbiz.de/10009489723

Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels

Kadirov, Djavlonbek - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1773-1798

Persistent link: https://www.econbiz.de/10011406191

Marketisation of climate change : applying chrematistics framework to warmth rationing issue in New Zealand

Kadirov, Djavlonbek - In: Marketization : theory and evidence from emerging economies, (pp. 97-106). 2020

Persistent link: https://www.econbiz.de/10012227280

Warmth rationing as a macro-social problem : the application of the chrematistics framework

Kadirov, Djavlonbek - In: Macro-social marketing insights : systems thinking for …, (pp. 235-248). 2020

Persistent link: https://www.econbiz.de/10012112253

Towards a theory of marketing systems as the public good

Kadirov, Djavlonbek - In: Journal of macromarketing : examining the interactions … 38 (2018) 3, pp. 278-297

Persistent link: https://www.econbiz.de/10011924378

Modelling P2P Airbnb online host advertising effectiveness: the role of emotional appeal information completeness creativity and social responsibility

Wisker, Zazli Lily; Kadirov, Djavlonbek; Bone, Catherine - In: International Journal of Culture, Tourism and … 13 (2019) 4, pp. 505-523

Purpose: This study aims to examine the factors that influence peer-to-peer online host advertising effectiveness (POHAE). The study posits that POHAE is a multidimensional construct supported by emotional appeal, information completeness, advertising creativity and social responsibility...

Persistent link: https://www.econbiz.de/10012185241