Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Managing business relationship...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Innovation management
10
Innovationsmanagement
10
Consumer behaviour
9
Marketing management
9
Marketingmanagement
9
Innovation
8
Konsumentenverhalten
8
Innovation diffusion
6
New product development
6
Produktentwicklung
6
Confidence
5
Innovation adoption
5
Innovationsakzeptanz
5
Innovationsdiffusion
5
Internet marketing
5
Mobile communications
5
Mobilkommunikation
5
Multinationales Unternehmen
5
Online-Marketing
5
Transnational corporation
5
USA
5
United States
5
Vertrauen
5
Beziehungsmarketing
4
Mobile marketing
4
Relationship marketing
4
Technischer Fortschritt
4
Technological change
4
B-to-B-Marketing
3
Branding
3
Business-to-business marketing
3
China
3
Financial crisis
3
Finanzkrise
3
Global marketing
3
International marketing
3
Internationales Marketing
3
Lieferantenmanagement
3
Mobile Business
3
Mobile business
3
more ...
less ...
Online availability
All
Undetermined
36
Free
6
Type of publication
All
Article
67
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
39
Aufsatz in Zeitschrift
39
Aufsatz im Buch
1
Book section
1
Language
All
English
58
Undetermined
16
Author
All
Gao, Tao
43
Obal, Michael W.
15
Obal, Michael
11
Rohm, Andrew J.
8
Sultan, Fareena
8
Li, Tianze
6
Morgan, Todd
5
Gao, Tao Tony
4
Kunz, Werner
4
Liu, Ye
4
McGinnis, Lee Phillip
4
Pagani, Margherita
4
Sirgy, M. Joseph
4
Wang, Yuhan
4
Gentry, James W.
3
Wei, Yinghong
3
Bird, Monroe M.
2
Chen, JiaHui
2
Delava, Brittanie
2
Doyle, Myke
2
Eshaghoff, Talin S.
2
Gustavsen, Arild
2
Hu, Junlei
2
Huang, Suping
2
Ihara, Takeshi
2
Jelle, Bjørn Petter
2
Johar, J.S.
2
Kim, Eun-Seok
2
Kunz, Werner H.
2
Lancioni, Richard A.
2
Sarraf, Talin E.
2
Shi, Linda Hui
2
Shingler, Matt
2
Sirgy, M.Joseph
2
Stearns, Chad
2
Zhou, Nan
2
Akdeniz, M. Billur
1
Anokhin, Sergey
1
Ansary, Adel I. el-
1
Asimit, Alexandru V.
1
more ...
less ...
Institution
All
IGI Global
1
Published in...
All
International Journal of Advanced Pervasive and Ubiquitous Computing (IJAPUC)
9
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business research : JBR
5
International journal of innovation management
3
Journal of Business Research
3
Journal of international marketing
3
Journal of service management
3
Journal of service research : JSR
3
Applied Energy
2
Journal of advertising research
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of small business strategy
2
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
2
Multinational business review
2
Research-technology management
2
Services marketing quarterly
2
Thunderbird international business review
2
Business Horizons
1
Business horizons
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
International journal of business and globalisation : IJBG
1
Journal of business ethics : JOBE
1
Journal of business-to-business marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing theory and applications ; 2012=Vol. 23
1
North American actuarial journal
1
Performances and stakeholders
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Small business economics : an entrepreneurship journal
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
48
OLC EcoSci
11
Other ZBW resources
9
RePEc
6
Showing
11
-
20
of
74
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
The impact of flow and communitas on enduring involvement in extended service encounters
McGinnis, Lee Phillip
;
Gentry, James W.
;
Gao, Tao
- In:
Journal of service research : JSR
11
(
2008/09
)
1
,
pp. 74-90
Persistent link: https://www.econbiz.de/10003750019
Saved in:
12
Revisiting Sirgy's corporate performance measurement model: towards a management audit that captures corporate social responsibility and beyond
Gao, Tao
;
Sirgy, M. Joseph
-
2006
Persistent link: https://www.econbiz.de/10003395972
Saved in:
13
Independent musicians' needs for and satisfaction with business services from external providers : an exploratory study
Gao, Tao
;
Delava, Brittanie
;
Doyle, Myke
;
Shingler, Matt
; …
- In:
Services marketing quarterly
30
(
2009
)
2
,
pp. 104-121
Persistent link: https://www.econbiz.de/10003846798
Saved in:
14
Countervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations
Gao, Tao
;
Leichter, Gordon
;
Wei, Yinghong
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 659-668
Persistent link: https://www.econbiz.de/10009583014
Saved in:
15
Building a compelling underdog consumption experience
Gao, Tao
;
McGinnis, Lee Phillip
- In:
Journal of small business strategy
30
(
2020
)
2
,
pp. 93-105
Persistent link: https://www.econbiz.de/10012265446
Saved in:
16
Optimal risk transfer : a numerical optimization approach
Asimit, Alexandru V.
;
Gao, Tao
;
Hu, Junlei
;
Kim, Eun-Seok
- In:
North American actuarial journal
22
(
2018
)
3
,
pp. 341-364
Persistent link: https://www.econbiz.de/10012268074
Saved in:
17
What drives post-adoption usage? : investigating the negative and positive antecedents of disruptive technology continuous adoption intentions
Obal, Michael W.
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 42-52
Persistent link: https://www.econbiz.de/10011730095
Saved in:
18
Stock market reactions to new product launches in international markets : the moderating role of culture
Talay, M. Berk
;
Akdeniz, M. Billur
;
Obal, Michael W.
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012132733
Saved in:
19
Integrating sustainability into new product development: the role of organizational leadership and culture
Obal, Michael W.
;
Morgan, Todd
;
Joseph, George
- In:
Journal of small business strategy
30
(
2020
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10012198203
Saved in:
20
Improving banner ad strategies through predictive modeling
Obal, Michael W.
;
Lv, Wen
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 198-212
Persistent link: https://www.econbiz.de/10011760819
Saved in:
First
Prev
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
